The purpose of this program is to support new and/or existing projects or workshops that promote marketing and branding initiatives for their community businesses.
Such projects may include, but are not limited to:
Logo design & creation
Merchandising branding items (clothing, cups, pens, etc.)
Advertising – social media, flyers, posters, video, business cards, elevator pitch
The project may use a number of tactics including, but not limited to :
Social media campaigns
Wayfinding and other interpretive signage
Print advertising campaigns
Projects must demonstrate how they will make a positive economic impact for the local area, target markets beyond the local area, and deliver on specific and measurable outcomes in order to qualify for funding.
Web design and development
Marketing content development
Filming and film production
Design and production of trade show exhibits
Translation of marketing material
Copy writing and material buying
10% of total project costs can be used for travel and cultural costs
GST and PST
Costs incurred (work started and/or deposits paid) prior to signing an agreement with Indigenous Business Development Services
Maintenance related to recurring or ongoing marketing initiatives
Operational costs and staff wages
Costs related to hosting, travelling to or attending meetings, conferences, workshops, trade shows, industry events, or trade missions
Hospitality costs including meals or alcohol, lodging, clothing, and uniforms, and all giveaways
Regular website maintenance and website hosting
Postage(including for direct mail campaigns), phone office space rental, photocopying, or in-house printing
Incentives, promotional items, giveaways, prizes and merchandise for resale
Purchases of equipment or tools
Project cost over-runs
In-kind (volunteer) labor and/or monetized donations (donated materials, equipment, or services from third parties). These are encouraged, but cannot be considered as a cash equivalent contribution under this program.
Application Intake Date
No intake date for the programs IBDS Application Intake will remain open until the end of March 31, 2019.
Application and Program Requirements
All applicants are required to confirm and/or submit the following information. Only applicants that meet these requirements will be processed.
Complete the IBDS Marketing Initiatives Form
The project must be located within the applicants respective community or region
A detailed budget for the Marketing initiative, including supporting quote(s)
Identify other project funding sources in addition to IBDS funding, include the verification of approval
The applicant must identify specific and measurable outcomes in order to qualify for funding.
Successful applicants will be required to report on the measurable outcomes at project completion
Project funding cannot exceed project costs.
Certificate of Incorporation (if applicable)
Include details of how the project will have a positive impact on the community
Submit the Appointment of Delegate Form
All marketing initiatives projects supported by Indigenous Business Development Services must be evaluated and verified following the completion of the project prior to releasing funding. A project is considered complete when the marketing tactics associated with project, campaign or initiatives are completed and all related expenses have been invoiced. Reporting on measurable outcomes will be required from all successful applicants approximately one month after project completion. If an applicant fails to submit their reporting forms, future projects will be ineligible for funding. Late reporting will put the IBDS funds in jeopardy.